Social Marketing ROI

It is difficult to measure the Return On Investment in social Media, it is already difficult to do it so on any other marketing effort, however, every effort can be measurable in some way.

ROI stands for "Return On Investment" and it means: What tangible value we get in return when making any investment, in the Finance ground  ROI means: "the money we get back from any Dollar invested".

The technical formula is: 

ROI=  (gain from investment - cost of investment)
                                   cost of investment

Oliver Blanchard (http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi) proposed a way to measure ROI for Social media taking in account the time "before Social Media" and "after Social Media. This means that before we were investing in Social Media we had specific results in revenues, transacctions and more, and that we can measure results after investing in Social Media, because, although most Social Media is free in the Internet, it has a cost to manage it, you have to pay for people, computers, technical connections, designers and more.

Three different methods to measure ROI of Social Media marketing are:

1. Sales revenue
2. Number of transactions
3. Net new customers

Transaction data should be specific:

FRY (stands for frequency, reach, yield)

• How often customers transact.
• How many customers you are reaching.
• How much they spend.

Facebook Marketing. Comments. Group # 4

This is the link to our Group # 4's evaluation in Facebook Marketing:
http://www.slideshare.net/ottoporta/glorious-group4-social-media-otto-port-apptx

Take a look.

Otto Porta

CUSTOMER SERVICE, GUERILLA MARKETING OR BOTH?

Last month I bought car insurance by phone from “Infinity”, and yesterday, I received in the mail this “thank you card” from the sales agent, I thought, it was very nice from him, I don’t even know him.

In the card he is saying “if you have any question please call us…” and also, he included this paragraph in his card: “and if you liked the service we gave you, please share my business cards with your friends and family” and included two of his business cards.

What would you say? Is it a Customer Service Action, or a Guerilla Marketing Tactic, or both?

I would appreciate your comments.

(Click on pics for bigger size)

Is it Cusotmer Service still there?

I'd like to share with you these two YouTube videos about Customer Service:
http://www.youtube.com/watch?NR=1&v=ofRHzSsIfLc&feature=endscreen
http://www.youtube.com/watch?v=ACKbkmO9rLg&feature=related
and I would like you tell us your opinion, what do you think has hapened to the concept of serve your customer:

• Did the way of serving customers change?
• Did it turn impersonal?
• Is it still important for the company you work for?

I'll be waiting for your comments.

Otto Porta

Social Media Importance

Social Media is important in today's organization's marketing strategies because nowadays most of costumers, potential and actual clients are connected in one or more Social Media networks.

It is important to market myself because I need to brand my name for business and personal purposes. Image and personal branding is important in whta I do for work. It is important also to be in connected in Social Networks becaues I like to have friends.

I can build my brand onlie being in most of the important Social Media like Facebook, Youtube, Twitter, Linkedin, Google and more.

SOON

SERVE CUSTOMER  is about mine and other people experiences in costumer services. Testimonies on how we are treated as costumers whereever we go: grocery store, movies, restaurants, when travel, and more. It is join to be dynamic, we'll take pictures of places, sometimes videos, only audio, or simply texts, but real experiences.

One story per week will be published, but in between, we will post comments about the subject of the story and you also will post your comments so everybody can contribute weather you agree or not.

Many companies and any kind of organizations talk about costumer service and for some of them that is only a speech inside the walls but not really in the field.

The aim of SERVE CUSTOMER is to fix the costumer service around the world.  So...    let's do it!

Your friend

Otto Porta
CEO
Andronikos

PD   you can send me your story at    ottoporta@andronikos.org